Riley Farabaugh, Monte Verde Media

WHO? Riley Farabaugh!

ROLE: Founder of Monte Verde Media 

MONTE VERDE MEDIA: A group of independent creatives and tech entrepreneurs focused on helping businesses attract, convert, and retain new customers.

BIGGEST WIN IN THE PAST YEAR: Monte Verde Media is nearing 16 months of existence and Riley cites that his most significant accomplishment so far was building the team that he now works with every day. “Working as a solo entrepreneur had its perks” Riley says, “but having a team helps you stay focused for sure”. Monte Verde Media now has clients in NYC and are working to develop more presence in VT. 

HOW: The key for Riley was creating the revenue that allowed him to bring on new team members. He is a firm believer in “eat-the-frog” theory, where you make the most intensive task in your day the first thing you accomplish in the day, and always supports a productive morning meeting. Riley says that the VCET space has helped him develop awesome relationships, both with people of complementary skillsets as well as those with more experience in his own field, citing the likes of Stagecoach Digital and Horse Network.

ICE CREAM: Riley’s absolute favorite ice cream is a classic – Ben & Jerry’s strawberry cheesecake.

FUN: Riley loves motorcycles, playing basketball, and skiing. He rides Sugarbush and works as an instructor on the weekends!

FUTURE PLANS: Riley spent his first year at VCET figuring out the coffee machine, he believes he is now ready to explore outside the kitchen and hopefully enter some rooms.