SheFly: An apparel company that designs functional outdoor garments, primarily to help women relieve themselves with privacy and comfort. The idea spawned from Georgia Grace’s summer job working on an Alaskan glacier. GG was forced to trek across crevasses until she could find privacy, completely remove 3-4 layers in sub-zero temperatures, do her thing, put it all back on, and hike back. Her male colleagues did not have the same struggle… all because of the design of their pants!
CAN SHEFLY SEE THE FUTURE?
Bianca – “In the short-term, we look forward to launching a kickstarter campaign and getting all of our friends, and their friends, and then THEIR friends to support and buy a pair of SheFly’s… and from there hopefully we can scale and develop several lines of clothing”
GG – “Longer-term, we plan on developing a consistent manufacturing process, and from there we explore the idea of potentially licensing our product out! The very next step for us is incorporating, patenting, and trademarking the SheFly name and technology.
WHAT WERE YOU FOR HALLOWEEN?
GG – “Last year I was the wage gap, and another year I was a news flash…. I had campus newspapers taped to my skin and wore a trench coat out that night”
Bianca – “I was a tree! I put a bunch of leaves and taped outdoor stuff to me”
GG – “I like to bike and hike and do anything outside. I was a narrative journalism fellow at MIDD and I like writing a lot too. And traveling.”
Bianca – “I trailrun. I like to climb and drive places. I’m picking up guitar!”