VCET Virtual Lunch & Learn: The Power of Content for Your Small Business Website
12:00 pm - 1:00 pm
If social media disappeared tomorrow, how would you connect with your customers? If you’ve forgotten to pay any attention to your website, putting all of your time and effort into social media, you’ll be scrambling to figure that out. Diversifying your efforts to include a content strategy and creation sets your business up for long-term success, ensuring that you’re not reliant on just one platform to get your business in front of potential customers. Attendees will learn the power of content for their business, along with actionable strategies they can use to get started today.
Define content and which types are best for your business.
How to develop a plan for creating content.
The 5 strategies to get more from the content you create.
BIO: Jessica Thiefels is founder and CEO of Jessica Thiefels Consulting and has been writing for more than 10 years. She’s been featured in top publications including Forbes and Entrepreneur and she also writes for FastCompany, Freelancer’s Union, Glassdoor and more. Follow her on Twitter @JThiefels and connect on LinkedIn.