VCET Lunch & Learn: Website Traffic and Lead Generation


12:00 pm - 1:00 pm

VCET Lunch & Learn: Website Traffic and Lead Generation

Offered by our partners at HupSpot and sponsored by the VtSBDC, this is a fast-paced session covering the key elements of converting a website into a marketing engine for accelerated sales growth. We’ll go over HubSpot’s playbook for building the foundation for a scalable lead generation marketing funnel.

This presentation will review:

  • Generating traffic to your website through SEO, Ads, and Social
  • Converting traffic into leads
  • Using automation to nurture and close leads

About the Speaker: Jose Martins

Introvert Entrepreneur and Engineer. Jose had to really get out of his comfort zone to learn sales and marketing. He claims he does not have a Sales personality AT ALL but has read, studied, and learned on the field for the past 10 years becoming a Top 1% sales performer at HubSpot and becoming a Sales and Growth Coach and Mentor for Startups. Jose is a proud father and Husband, loves Progressive rock, and all sports, especially Soccer and Football (Go Hawks!)

About VCET Lunch & Learns:

These virtual workshops cover a variety of topics to help entrepreneurs and small businesses learn, grow, and succeed. VCET (Vermont Center for Emerging Technologies) also offers active coaching, business consulting, mentorship, coworking spaces, and seed investment.

About our Sponsor:

This Lunch and Learn is sponsored by Vermont Small Business Development Center (VtSBDC), expert advisors providing guidance to Vermont’s small businesses impacted by COVID-19. Learn more at, home of the Recovery Roadmap and a host of resources for recovery, reinvention, and resilience.


Watch the Recording:

Access Passcode: Sj!0!yN$

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