VCET Lunch & Learn: E-commerce Strategies for Business Alignment, Resilience, & Growth
12:00 pm - 1:00 pm
We know that having an online presence is no longer optional…but having an effective online presence is easier said than done, especially for brick & mortar businesses. Maybe you’ve already chosen a platform and set up your website, but unfortunately there’s more to it than that.
Do you know what your goals are for e-commerce? Does your strategy integrate with your goals? Does your POS system integrate with your online inventory controls? Is your website effective at driving leads and bringing in sales? Are your customers finding and getting what they need from your website? Are you communicating with your customers about your website and product updates? Do you have a robust customer email list?
Join VCET Vice President Sam Roach-Gerber as she explores these topics and more in a conversation with e-commerce expert Heather Palmer, founder and President of HMP Web Consulting.
About the speaker: Heather Palmer is the founder and President of HMP Web Consulting. She is passionate about helping business owners who are struggling with underperforming websites. While she works primarily with Shopify, Heather also builds custom web solutions for her clients. Through her efforts, Heather has increased the online revenue for many of her clients by more than 10X. Learn more about Heather here.
About our Sponsor:
CWEVT (Center for Women and Enterprise) is Vermont’s Women’s Business Center – helping you start and grow your business. They lift up womxn who lift up the world!