VCET Lunch & Learn: Customer Reviews and Local SEO

12:00 pm - 1:00 pm

Are you in control of your business’s online narrative? Did you know that about 87% of customers reverse a purchase decision if there are reputation issues?

Not only is reputation essential for business survival, but online customer engagement management has become a key marketing strategy today. That’s why we’re partnering up with Matt Murray, the CEO and Founder of Widewail, for a Lunch and Learn focused on customer reviews and local SEO. Join to learn how to increase your review volume, boost your search ranking, reinforce your brand, and engage your customers, so that you can put your reputation to work for your business.

About the Speaker

Matt Murray is the CEO and Founder of Widewail, which helps local businesses drive and manage online customer reviews. The platform automates review solicitation and monitors the most powerful online review sites including Google, Facebook, Yelp and many vertical-specific sites for any new reviews received, responding on behalf of the business. They’ve managed over 250,000 customer engagements for nearly 1,000 clients nationwide, helping them scale customer service operations and improve local search rankings. Prior to Widewail, Matt was part of the leadership teams at both Podium and Cox Automotive.

About VCET Lunch & Learns:

These virtual workshops cover a variety of topics to help entrepreneurs and small businesses learn, grow, and succeed. VCET (Vermont Center for Emerging Technologies) also offers active coaching, business consulting, mentorship, coworking spaces, and seed investment.

About our Sponsor:

This Lunch and Learn is sponsored by Vermont Small Business Development Center (VtSBDC), expert advisors providing guidance to Vermont’s small businesses impacted by COVID-19. Learn more at, home of the Recovery Roadmap and a host of resources for recovery, reinvention, and resilience.

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Meeting Recording:

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