Growing Your Online Business through Social Media

In order to grow your online business with speed and sustainability, you need to establish systematic demand generation and sell-through. Then, you want to nurture buyers into lifelong evangelists with high customer values. For all of this, social media marketing is mission critical. We’ll look at the exact steps I have taken to grow one brand’s ecomm revenues by 400% YOY, and another’s average order value by 30% using primarily Facebook and Instagram.

About the Speaker: Katie Wight of KW Content

KW Content is a female-founded, women-run communications firm specializing in social media. They grow audiences, engage consumers, and amplify positive impact by using their proved 7-Step Method for building and launching content strategies for social media that combines deep experience, left brain magic, and right brain logic to get the the best message in the best place at the best time.

About VCET Lunch & Learns:

These virtual workshops cover a variety of topics to help entrepreneurs and small businesses learn, grow, and succeed. VCET (Vermont Center for Emerging Technologies) also offers active coaching, business consulting, mentorship, coworking spaces, and seed investment.

About our Sponsor:

This Lunch and Learn is sponsored by Vermont Small Business Development Center (VtSBDC), expert advisors providing guidance to Vermont’s small businesses impacted by COVID-19. Learn more at vtsbdc.org, home of the Recovery Roadmap and a host of resources for recovery, reinvention, and resilience.

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Meeting Recording:
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